Why some mailing labels are more effective than others
The task of our labels is to reduce claims of non-delivery by separating out fake / fraudulent claims.
Testing conducted over an extensive period proved that each of our labels have varying efficacy. There is an overall 'winner by far' when it comes to reducing non-delivery claims.
Businesses should carefully consider which mailing label is right for them before ordering.
Most effective: Medical
The single most effective mailing label is our medically themed label. It doesn't matter what's inside the packet. This label produces the best overall result for reducing malicious claims.
But why is that?
The science is yet to be confirmed but it would seem that our medical label's success boils down to a combination of moral values and deterrent.
It's almost as if the deterrent causes the system to have a certain efficacy and then the 'moral values' bit takes the success to an even higher level.
But again, why?
Perhaps any reasoning is down to attitudes held by the kind of people who are closet opportunists; most of the time they're honest members of society however given the opportunity they're capable of mail theft.
Such people may be likely to agree with the following: -
Whilst stealing is simply plain wrong, when survey-takers are pinned down and given the hypothetical scenario that they must steal from either someone poor or someone rich, most often they select 'rich'.
It's classic support for the perceived underdog.
So maybe the reason why the Tracado medical label works best is due to a similar rationale; "I'm not going to steal from someone who has a medical condition."
Or maybe the it's down to the following: "The contents of the package appear to be of a medical nature and are therefore unlikely to be of use or value to me."
Whatever the reason/s our medical mailing label continuously ranks #1 across all selling seasons and product sets year on year.
During the testing period two hazard warning triangle images were split-tested on our mailing labels.
One label featured an eye symbol and the other featured an exclamation mark. The label text / script remained unchanged.
Though both labels maintaining a sound efficacy for reducing the number of non-delivery claims from customers, both instances of the hazard warning label received higher scan levels than any other label.
The hazard warning symbols generate a higher curiosity and people scan through to the seller's Delivery Confirmation Page more.
Whilst a custom logo on mailing labels may add a positive experience to end users, it's wise to consider the possible outcomes of using this approach.
Decision makers at businesses should consider if the presence of their logo may reveal their product set and if such might be detrimental to the goal of reducing non-delivery claims.
Eg. A mail item presented with a logo from a business known to retail tech products may increase the 'curiosity' of mail thieves / opportunists who have contact with the item whilst on route to it's intended destination.
This could have a negative effect on the goal of non-delivery claim reduction. Businesses should carefully consider whether their brand, product set and reputation may be to the detriment of the intended goal.